I just finally read Flower Confidential by Amy Stewart. In it, she highlights what a massive influence Martha Stewart is on the global flower industry. She introduced hyacinths, muscari, fritillaria and the ranunculus to the rest of the world, and moreover, excites people as to how to grow and simply arrange these lesser known flowers themselves.
Do you know what a hellebore is? You can read more here.
It's one of our absolute favorites, I vibrate with anticipation -- they haven't arrived at market yet, but come February they will be in abundance and stunning....