Our 4th Weddings Mastery class took place in Brooklyn two weeks ago. 10 florists from around the world...all at different stages in their businesses...some just conceptualizing their floristry plans, some having worked in the industry for 10 years or more...
We did a lot of flower arranging, and a lot of talking about business. The biggest issue people usually want to discuss is pricing and contracts...the nuts and bolts of running a creative floral business. Usually this sort of talk would bore me to tears, but I think both Nicolette and I have been through the gamut of all sorts of methods for charging and negotiating with clients, and so these conversations make us feel very charged and eager to help students through the rough or sticky parts of where they are at...
Deanna agreed to get her nails painted and was our model for bouquets. She's a good sport.
We arrived at the loft early on the second day to make some florals and an installation of hanging amaranthus for our celebratory dinner...
Much to my chagrin, Nicolette demonstrated how to make a flower crown. I'm so sick of flower crowns! But hers are pretty...
The hosts, Leisah and Monica from Atelier Roquette fed us the best snacks and meals...the two day class ended with a long leisurely dinner and lots of wine. I can't say what a pleasure it is to actually get to SIT DOWN at a big beautiful table after working to make the flowers for it!
Thanks to all our students for making the effort to come learn from us. Always humbling and inspiring to be amongst such enthusiastic talent.